Brand book design — the rules of your style.

A brand book is a document that records how your business should look: logo, colors, fonts and the rules for using them. You may also hear it called brand guidelines or a style guide.

You need it for consistency. Without rules, every new design comes out slightly different: the shade is off, the font is swapped, the logo is stretched. Customers see scattered materials and remember your business less well.

A brand book solves this simply. A designer, a print shop, a social media specialist or the contractor building your website opens one document and finds the answers to every styling question. You don’t have to explain the same things every time.

The logo is the mark itself, and the brand book is the rules it lives by. If you don’t have a mark yet, start with a logo.

A brand book is worth it when different people make your materials, or when you plan to order them more than once. It saves time on explanations and cuts unnecessary revisions.

• You’re ordering a website. The designer takes colors and fonts from the document, and the site matches your other materials.
• Different contractors make your materials. Everyone follows the same rules, and the results look consistent.
• You run social media. Posts, covers and avatars stay recognizable.
• You print business cards or brochures. The print shop needs only one file.

If all you need is a mark, a logo is enough. If you need everything at once, build the project as a website and brand together.

The brand book is a 16–⁠24 page document: logo usage rules, palette, fonts, style and examples of application. The length depends on how many usage cases we need to show.

Logo usage rules

How to place the logo on light and dark backgrounds, how much clear space to leave, what the minimum size is and what not to do. This protects the mark from accidental distortion.

Colors and fonts

Your brand palette, with primary and secondary colors, and font pairings for headings and body text. Details, such as the color formats we list, are agreed with you at the start of the work.

Style and examples of application

What your business’s visual language looks like: how graphics are used and how materials are laid out. The examples show the rules in action, so they are easy to repeat without a designer.

A brand book takes 7–⁠10 business days from the moment you hand over your materials, and it goes in five steps.

1. Materials You hand over your finished logo and briefly tell us about your business.
2. Structure We decide which sections your document needs.
3. Document design We lay out the rules, palette, fonts and examples.
4. Revisions You review the result and we make adjustments.
5. Handoff You receive your finished brand book.

Every stage is reviewed and approved on our side before it reaches you. You have one point of contact for the whole project.

A brand book takes 7–⁠10 business days from the moment we receive your materials.

The price depends on your goal: the length of the document, the number of application examples and deadlines. Here is how it works: a 15–⁠20 minute brief, then a quote, and once you approve it, the price is fixed in the contract.

• Price and timeline are fixed in the contract before work begins.
• Payment is in stages.
• Length of the document: 16–⁠24 pages.
• What you need: a finished logo. If you don’t have one, order a logo or put everything together in the Brand & Website project.

Was your logo made elsewhere? Message us and we’ll see whether it works for a brand book.

While a Care or Growth subscription is active, the warranty on your site is lifetime: we fix errors in our work free of charge. Without a subscription, the warranty lasts 6 months from delivery. Warranty terms

A logo is the mark. A brand identity is how all of your business materials look. A brand book is the document where the rules of that identity are written down.

• Logo — a mark and a custom wordmark. You need it first.
• Brand identity — the colors, fonts and presentation that make your materials recognizable.
• Brand book — the rulebook for your brand identity. You need it so the style doesn’t drift.

If you’re starting from scratch, order in sequence: logo first, then the brand book. Or choose a website and brand in one project, where everything is built as one whole. A brand book also helps when you order a business website: colors and fonts come straight from the document.