Logo design — the mark your brand is built on.

You need a new logo when your business has no mark you’re ready to put on your website, business card and social media. Or when you have one, but it looks different in different places and doesn’t help you stand out.

A good logo reads at both large and small sizes. It doesn’t depend on its background and needs no explanation. We design the mark for real-world use, not for a pretty picture in a presentation.

If you need a website and a brand together, see Brand & Website: logo, brand book and website are built as one whole. If you already have a logo and need rules for using it, a brand book is the right fit.

A working logo is simple, legible and looks the same everywhere your business appears. We check every mark against several practical criteria.

• Reads at small sizes. The mark stays clear as a social media avatar and in a website header.
• Works on different backgrounds. Light and dark backgrounds don’t break its look.
• Holds up in black and white. The mark doesn’t lose its meaning without color.
• Doesn’t copy other marks. We draw an original logo rather than assembling one from templates.
• Fits your business. The mark reflects the character of your company, not a passing trend.

You get a mark and a custom wordmark, 2 revision rounds, files in the formats you need and a usage sheet. All of it is covered by the price we fix in the contract.

The mark and the wordmark

The mark is the graphic symbol of your business. The wordmark is how the name is set: the typeface, proportions and spacing between letters. Together they give you a recognizable look that reads the same on your site and in print.

Concepts and revisions

First we show you concepts: different directions, from which you choose the one closest to your business. Then we refine the version you picked. The price includes 2 revision rounds. Every stage is reviewed and approved on our side before it reaches you.

Versions and file formats

You get the logo in the formats you need for web, print and social media. We draw it as a vector, so the mark can be enlarged to the size of a storefront sign without losing sharpness. We agree the exact set of versions and files with you and put it in the contract.

The usage sheet

A short document on how to use the logo: the minimum size, the clear space around the mark and what not to do with it. The full rulebook for your visual identity is a brand book.

Logo design takes 3–⁠5 business days from the moment you hand over your materials, and it goes in four steps.

1. Brief You tell us about your business, your customers and what you want the mark to convey.
2. Concepts We prepare several directions and show them to you.
3. Choice and revisions You pick a direction and we refine it. 2 revision rounds are included.
4. Final files and usage sheet We hand over the logo in the formats you need and a document on how to use it.

What to prepare before we start: your company name, a short description of what you do and who for, and examples of marks you like and dislike. You have one point of contact for the whole project.

A logo takes 3–⁠5 business days from the moment we receive your materials.

The price depends on your goal: the number of directions, the number of versions and deadlines. Here is how it works: a 15–⁠20 minute brief, then a quote, and once you approve it, the price is fixed in the contract.

• Price and timeline are fixed in the contract before work begins.
• Payment is in stages.
• Revisions: 2 rounds are included in the price.
• Logo rights: the terms of transfer are written into the contract.
• Trademark registration is not part of the service.

While a Care or Growth subscription is active, the warranty on your site is lifetime: we fix errors in our work free of charge. Without a subscription, the warranty lasts 6 months from delivery. Warranty terms